We exist to build category-leading product brands.
We operate as a B2B distributor, serving trade partners. This policy ensures that we can focus our resources on providing the scalable solutions, structured invoicing, and genuine products that professional businesses require.
Our story
We were built inside the world of product brands — running Amazon accounts, negotiating with retailers, launching DTC funnels. We saw what worked, what broke, and where most agencies stopped short.
XMB Direct was founded to give serious brands one partner across every channel, with the discipline of an in-house team and the firepower of an agency.
Today we work with founders and operators who want to dominate their category — not just hit a quarterly KPI.
What we stand for.
Ownership
We treat your P&L like our own. No diluted accountability.
Craft
Premium creative, sharp analytics, ruthless execution.
Protection
We defend your brand — pricing, listings, image, IP.